Showcasing reviews from your customers has always been an important tool for businesses, but in todays digital age it takes on even greater importance.

Allow us to share with you some of the main benefits of getting customer to review your products/services.
You can use these testimonies in your the marketing materials for your business, both on and offline.
It is important to better understand what your company is doing right and wrong.

Enhance your company’s visibility on Google.  It’s importance to accumulate genuine and honest reviews of your services online.
If you are working with our Search Engine Optimisation team, we have all the elements of your local search strategy covered, but the power of reviews should never be underestimated to enhance visibility.

Customer reviews have a direct influence on potential customers.  In fact, one recent study suggests that customer reviews are the most powerful purchase influence.  Another study found that 88% of consumers consult reviews before making a purchase, and yet another study indicated that 63% of consumers are more likely to make a purchase from a site that has customer reviews.

If your business gathers and showcases honest and genuine reviews, like that for our office above in Edinburgh, you will stand out positively in the eyes of viewers.

When google users search Digital Agency Edinburgh we show up on page 1, but we also show up on the local search.  Alongside our local listing our reputation truly reflects us as the 5 Star design company Edinburgh.

One hesitation businesses have in gathering online reviews is the fear of receiving a bad review (oh no!)… Fear not, as receiving the odd bad review is not necessarily a worst thing.
As long as you have your reputation management strategy in place, actively responding to bad reviews as soon as they come in and looking to resolve the situation shows new potential customers that you have a good level of customer service.

So, why are reviews so important to your SEO strategy?
Google continuously strive to deliver the most relevant and beneficial results for local searches.  Google also recently updated its map search layout to show ratings and reviews much more prominently.  Additionally, with Google, content is king.  Read our article here: ‘Content Is King‘.  So, the addition of user generated reviews on your site or your Google plus page is a great way to add new fresh content that Google feeds off.

Those listings (with more 4.5 star reviews or higher + higher than your main competitors) on Google Plus Local will receive more clicks, as when a person scans the search results for a product or service, your business listings (when complete with customer reviews) present much greater credibility.  Go on…show Google visitors that your product or service is trustworthy.

There are many review sites out there so we would advise that you encourage your customers to leave reviews  on your company’s Google+ Local page.

So, you now need a strategy in place for asking both existing and new customers.
We suggest you build this in to your follow up process, so this is done immediately after the job is delivered.
This way you are more likely to get a review a review.
Key: Make it as easy as possible for your customers to leave a review, so include an obvious bold link.

At BRAW, we help build and deliver effective strategies for achieving more customer reviews that will greatly benefit your business.  These reputation strategies work hand in hand as part of your overall SEO strategy.

BRAW Agency – Leading SEO & Digital Design Company Edinburgh – 0131 448 1094